Privacy Policy

Effective date: July 31, 2026, Last updated: July 31, 2026

1. Who We Are

This website, ipanemawellness.com, is owned and operated by Ipanema Wellness Center LLC, a limited liability company registered in the State of Florida (Document No. L21000476108), doing business as Ipanema Wellness Center.

Throughout this policy, "we," "us," and "our" refer to Ipanema Wellness Center LLC. "You" refers to any visitor to this website or client of our spa.

Business address: 161 Aragon Ave, 2nd Floor Coral Gables, FL 33134 United States

Owner and operator: Renata Da Silva Germano Email: ipanemawellness@gmail.com Phone / SMS: (786) 384-0923

We take your privacy seriously. This policy explains, in plain language, what information we collect, why we collect it, who we share it with, and what control you have over it.

2. Scope of This Policy

This policy applies to information we collect through this website, through our online booking and purchase system, through our email newsletter, through messages you send us by email, phone, SMS, WhatsApp, or social media, and through forms you complete in person at our spa.

It does not apply to the privacy practices of third-party websites or platforms we link to, including our booking provider, our social media profiles, or payment processors. Those services have their own privacy policies, which we encourage you to read.

3. Information We Collect

3.1 Information you give us directly

When you contact us, book an appointment, make a purchase, or subscribe to our newsletter, you may provide:

  • Full name

  • Email address

  • Phone number

  • Appointment preferences, service selections, and scheduling details

  • Billing and shipping address, when applicable to a purchase

  • Messages, questions, or comments you send us

  • Any other information you choose to share with us

3.2 Health-related information

Because we provide aesthetic and body treatments, you may share information about your skin condition, medical history, allergies, medications, pregnancy status, prior procedures, or treatment goals — either through our forms or during an in-person consultation.

We collect this information only for the purpose of assessing whether a treatment is appropriate and safe for you, and for performing that treatment. We treat this information as confidential. We do not use health-related information for advertising, we do not share it with advertising platforms, and we do not use it to build marketing audiences.

3.3 Payment information

We do not collect or store your credit card or debit card numbers on this website. All payments and deposits are processed by our third-party payment and booking provider, which maintains its own security standards and privacy policy. We receive only confirmation of payment and non-sensitive transaction details.

3.4 Information collected automatically

When you visit this website, certain information is collected automatically, including:

  • IP address and approximate location (city/region level)

  • Browser type, device type, and operating system

  • Pages you visited, time spent, and links you clicked

  • The website or advertisement that referred you to us

  • Date and time of your visit

This information is collected through cookies and similar technologies. See Section 5.

3.5 Information from third parties

We may receive information about you from our booking platform, our payment processor, advertising platforms (in aggregated or anonymized form), and social media platforms when you interact with our profiles or advertisements.

4. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and messages

  • Schedule, confirm, modify, and remind you about appointments

  • Provide the treatments and services you request, safely and appropriately

  • Process purchases, deposits, and gift card transactions

  • Send you appointment confirmations, reminders, and service-related messages

  • Send you promotional offers, newsletters, and updates if you have opted in

  • Understand how visitors use our website so we can improve it

  • Measure the performance of our advertising and show relevant ads to people who may be interested in our services

  • Maintain business records, resolve disputes, and comply with legal obligations

  • Protect the security and integrity of our website and business

5. Cookies and Tracking Technologies

Cookies are small text files placed on your device. We and our service providers use them for the following purposes:

Strictly necessary cookies — required for the website to function, including shopping cart and checkout functionality. These cannot be turned off.

Analytics cookies — help us understand how many people visit, which pages they view, and how they navigate the site.

Heatmapping and session analytics — record anonymized interaction data such as scrolling, clicks, and mouse movement, so we can identify usability problems. These tools are configured to mask text entered into form fields.

Advertising and remarketing cookies — allow us and our advertising partners to measure which ads led to visits or bookings, and to show our ads to you on other platforms.

How to control cookies

You can control or delete cookies through your browser settings. You can also opt out of interest-based advertising through:

Disabling cookies may affect how parts of this website function.

6. Third-Party Services We Use

We use trusted third-party providers to operate our business. Below are the categories of services we use, what each one does, and what information is shared. We only share what is necessary for each provider to perform its function.

Website platform and hosting Purpose: Hosting, security, forms, and e-commerce functionality for this website. Shared: Form submissions, order details, technical data.

Web analytics Purpose: Understanding site traffic and visitor behavior in aggregate. Shared: Device and browsing data, pseudonymous identifiers.

Heatmapping and session analytics Purpose: Identifying usability issues and improving page design. Shared: Anonymized interaction data. Form field contents are masked.

Advertising pixels (Google and Meta) Purpose: Measuring advertising performance and delivering relevant ads. Shared: Pseudonymous identifiers, page views, conversion events.

Booking and appointment scheduling Purpose: Managing appointments, availability, and reminders. Shared: Name, email, phone, service and appointment details.

Payment processing Purpose: Processing payments, deposits, and gift cards. Shared: Payment details are handled directly by the processor. We do not receive full card numbers.

Customer relationship management (CRM) Purpose: Organizing client records, appointment history, and follow-up. Shared: Contact details, service history, notes.

Email marketing and newsletter Purpose: Sending promotional emails and newsletters to subscribers. Shared: Name, email address, engagement data.

Messaging (SMS and WhatsApp) Purpose: Two-way communication about appointments and inquiries. Shared: Phone number and message content.

We may add, replace, or remove providers within these categories over time. When we do, the categories and purposes described above remain accurate.

7. We Do Not Sell Your Personal Information

We do not sell your personal information. We never have, and we have no plans to.

We do not rent, trade, or otherwise transfer your personal information to third parties for their own independent marketing purposes.

We share information only:

  • With the service providers described in Section 6, and only so they can perform services for us

  • When you explicitly ask us to

  • If required by law, subpoena, court order, or lawful request from a government authority

  • To protect our legal rights, enforce our Terms of Service, or protect the safety of any person

  • In connection with a sale, merger, or transfer of our business, in which case the acquiring party would be bound by this policy

8. Marketing Communications and Your Right to Opt Out

Email

If you subscribe to our newsletter or opt in to promotional emails, you may unsubscribe at any time by clicking the unsubscribe link at the bottom of any marketing email, or by emailing us at ipanemawellness@gmail.com with "Unsubscribe" in the subject line.

We honor unsubscribe requests promptly and in accordance with the CAN-SPAM Act. All of our marketing emails identify us clearly, include our physical business address, and include a working unsubscribe mechanism.

Please note: even if you unsubscribe from marketing emails, we will still send you transactional messages — appointment confirmations, reminders, changes, receipts, and responses to your inquiries — because these are necessary to provide the service you requested.

SMS and WhatsApp

We send appointment-related text messages to clients who provide a mobile number. We send promotional text messages only to clients who have given express written consent to receive them.

To stop receiving text messages from us, reply STOP to any message, or contact us directly. Message and data rates may apply. Message frequency varies.

9. Data Retention

We keep your personal information only as long as necessary for the purposes described in this policy:

  • Client and treatment records: retained for the period required by applicable Florida law and professional standards, and to provide continuity of care

  • Transaction and financial records: retained as required by tax and accounting obligations

  • Marketing contact data: retained until you unsubscribe or ask us to delete it

  • Website analytics data: retained according to the default retention periods of our analytics providers

When information is no longer needed, we delete it or anonymize it.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted connections (HTTPS) across the entire website, access controls limiting who can view client records, two-factor authentication on our administrative accounts, and reputable service providers who maintain their own security standards.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take the protection of your information seriously and act quickly if a problem arises.

11. Your Rights and Choices

Regardless of where you live, you may contact us at ipanemawellness@gmail.com to:

  • Access the personal information we hold about you

  • Correct information that is inaccurate or incomplete

  • Delete your personal information, subject to records we are legally required to keep

  • Opt out of marketing communications

  • Ask questions about how your information is handled

We will respond to your request within a reasonable timeframe. We may need to verify your identity before acting on a request, particularly one involving deletion or access to treatment records.

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and the right to opt out of the sale or sharing of personal information. As stated in Section 7, we do not sell personal information.

If you are located in the European Economic Area or the United Kingdom, you may have rights of access, rectification, erasure, restriction, portability, and objection under the GDPR. Where we process your information based on consent, you may withdraw that consent at any time.

We will never discriminate against you for exercising any of these rights.

12. Children's Privacy

Our services and this website are intended for adults. We do not knowingly collect personal information from children under 13. Treatments are provided only to adults aged 18 and over, or to minors with the presence and written consent of a parent or legal guardian.

If you believe a child has provided us with personal information, contact us and we will delete it.

13. Links to Other Websites

This website contains links to third-party sites and platforms, including our booking system, social media profiles, and map services. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing information.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our service providers, or applicable law. When we do, we will revise the "Last updated" date at the top of this page. Significant changes will be communicated more prominently.

We encourage you to review this page periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:

Ipanema Wellness Center LLC 161 Aragon Ave, 2nd Floor Coral Gables, FL 33134 United States

Email: ipanemawellness@gmail.com Phone / SMS: (786) 384-0923

We read every message and will respond personally.

Ipanema Wellness Center LLC is an active Florida limited liability company, Document No. L21000476108.